I treat, I build, and I publish the working-out. Sites and local search systems for clinics; datasets and research pulled apart in the open; guides written for the people actually living with the injury. Everything below is work you can click into and check.
Health advice online is mostly assertion. I would rather publish the dataset, the screenshot and the method, and let you judge them. What follows is the channel, the portfolio and the measured results — sources named, numbers unrounded.
Websites, booking flows and local search set-ups for clinics and coaches — designed, written and built end to end, then measured. Below the sites, the writing.
Full clinic site with booking, service and condition architecture, plus the local search set-up that put it top of the map pack in its area.
Sports rehabilitation and soft tissue clinic on Kingsway. Services, conditions and price list structured into one bookable site, with the Fresha diary wired straight into every call to action.
A single-practitioner private clinic. Built around one promise — the same physio at every appointment — with transparent pricing on the homepage rather than buried a click away.
Marathon datasets, a heartbeat sensor built from bone-conduction earphones, workforce modelling across 6,000 staff, and research read past the abstract.
Read the write-ups →Self-contained patient guides on low back pain, rotator cuff, patellofemoral pain, joint replacement and more. Written to be read by the person in pain, not a search engine.
Browse the library →Two snapshots from the PhysioHub build. Both are raw exports — one is a strong result, the other is an honest early-days one. Neither is rounded up.
A 5×5 local-rank grid centred on Uckfield returns position 1 at every sampled point, out to Piltdown, Buxted, Framfield and Ridgewood. That is the map pack, which is what people actually tap when they search on a phone.
Source: local rank-tracking grid, 5×5 sample, keyword “physiotherapy near me”, PhysioHub, Uckfield.
Over 16 July – 1 August 2026: 2.33K impressions, 43 clicks, 1.8% click-through, average position 32.7. Small numbers, and deliberately shown as such — this is what the second and third page of results looks like while a new site is still being indexed and the map pack does the heavy lifting.
Source: Google Search Console, web search, 16 Jul – 1 Aug 2026.
The research side — datasets, sensor builds and studies read properly.
65,000 runners in one CSV — what the finishing-time distribution says about pacing, age and the wall.
Bone-conduction earphones, a phone microphone, and the limits of consumer hardware.
30 days, 100 reps a day — the adaptation data, the consistency data, and the fundraise.
Running a clinic and want the search results and the site to match the standard of your treatment? Or want to talk about the data side, a collaboration, or something you read here? Start with a message.
Rehab, explained on camera
Exercise demonstrations and explainers on YouTube — the same thing I would show you in a session, filmed once so it is there when you need it at home.